Technology

More Control and Context in the Facebook News Feed

Facebook introduces a new tool to give you more control over what is shared in the News Feed by allowing you to manage who can comment on posts marked as public. From now on, you can control the audience of comments for a given post, choosing from a menu of options that ranges from public (anyone who views the post), to just people and tagged Pages.

The goal of the News Feed is to connect you with what matters most to you: the people in your life, content that is relevant to you, and the world around you. The friends you add, the Pages you like, the groups you join, and the things you interact with shape the look of the News Feed every day. Let’s see what Facebook says about this!

By adjusting your comment audience, you can further control how you want to start a conversation in your public posts, and limit potentially unwanted interactions. And if you are a public figure, creator or creator of content, or a business or brand, you can also choose to limit the audience of comments on your public posts to help you have a more secure experience and participate in more meaningful conversations with your community.

This new tool is the latest example of how we are making it easier for people to control and manage their News Feed to better reflect their interests and priorities. We also continue to help people understand why they see the content they see in the News Feed.

Control what you see

We made it easier to sort and browse the contents of the News Feed, giving you more control over what you see. Recently, we launched Favorites , a tool that allows you to prioritize the publications of friends and the Pages that interest you most in the News Feed. You can include up to 30 friends and Pages in Favorites; Posts from your favorite people and pages will appear higher in the News Feed, and you can also see them as a separate filter. People who use Favorites frequently can access it from the news filter bar, a new menu at the top of the News Feed.

The news filter bar also offers easier access to the Most Recent option, that is, the ability to switch from an algorithmically ranked News Feed to a chronologically ordered one (with the most recent posts first). Android users will be able to access the news filter bar when scrolling up the News Feed. The same functionality will be available in the iOS app in the coming weeks. Regardless of how often it is used, the Newest and Favorites functions can be found in the Shortcuts menu.

These are just the latest additions to our existing set of controls designed to help people control what they see in the News Feed, including tools like Snooze, where posts from a person, Page, or person can be temporarily hidden and the ability to disable political ads.

Understand why you see suggested posts in the News Feed

To help people discover new and relevant content, we suggest posts to their News Feed from Pages and groups that they haven’t followed yet, but which we think may be of interest to them. These post suggestions are primarily based on factors such as post engagement, related topics, and location. Because they have not chosen to follow these accounts on Facebook, we have clear guidelines on what content we recommend to people.

Now, we provide more context for the content we suggest in the News Feed by expanding the “Why am I seeing this?”. This means that people will be able to get more context on why they see the posts of friends, Pages, and groups that they follow in the News Feed, as well as those posts that we suggest to them.

There are several factors that influence the suggested posts in the News Feed, such as:

Related Engagement – A post can be suggested if other people who interacted with the post in question also previously engaged with the same group, Page, or post as you.

Related Topics – If you’ve recently engaged with a certain topic on Facebook, we can suggest other posts that are related to that topic. For example, if a person recently liked or commented on a basketball Page post, we might suggest other basketball posts.

Location – You may see a suggested post based on where you are and who close to you are interacting with on Facebook.

To update what you want to see and how you share content in the News Feed, you can check the News Feed preferences and privacy settings in the application, and adjust them to your liking. We know that helping you better manage the Facebook experience can contribute to your well-being, so we’ll continue to invest in ways to give you more control and context.

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